Founded in 2020 by Vipul Agarwal, Mugafi's mission is to build the world’s most scalable, culturally rooted storytelling engine powered by technology, driven by creators, and designed to build the next generation of iconic entertainment universes. As an AI-infused platform, Mugafi empowers writers, creators, and studios to craft rich narratives, immersive characters, and expansive story worlds. Its flagship tool, VED, serves as a dynamic co-pilot, enabling users to research, reformat, and fine-tune scripts through intelligent algorithms that elevate storytelling quality to global standards.

Today, Mugafi stands as one of the fastest-growing AI-powered content platforms, with more than 2,000 IPs in development, a thriving community of over 10,000 active writers, 3 movies in production, and 2 cinematic universes expanding in parallel. Notably, 22% of Mugafi’s user base comes from outside India, reflecting the company’s rising global presence. This growth has attracted support from leading investors such as Nexus Venture Partners, Google for Startups, Marsshot.VC, and several others who share Mugafi’s vision of transforming storytelling.

In 2023, Mugafi’s innovative approach was recognized when it was selected for the prestigious Google for Startups Accelerator: India program, highlighting the company’s commitment to responsible AI innovation. Further building on its global potential, Mugafi was selected as a Select 200 Company in DGEMS 2024, enabling Mugafi to connect with a powerful network of global investors and industry leaders.

Moreover, Mugafi’s growing international presence was highlighted at the prestigious Festival de Cannes, where founder Vipul Agarwal contributed to a panel discussion on the transformative impact of AI in cinema, a defining moment where Mugafi shared its vision of developing its own content franchises, an ambitious step towards its growing international presence.

Most recently, in April 2025, Mugafi raised USD 3 million in a seed round led by StartupXseed, Auxano, Marsshot.VC (Razorpay founders’ fund), and BeyondVP, with We Founder Circle playing a crucial role in bringing the round together, while accelerating Mugafi’s efforts to build cinematic universes designed for a global audience.

Continuing its momentum, Mugafi recently co-produced Kuberaa, which was released in cinemas worldwide in June 2025. The film made a thunderous debut, crossing the ₹100 crore mark within just five days of release, establishing itself as a landmark achievement in contemporary Indian cinema.

Looking ahead, Mugafi is set to launch the Moksha Universe through its first collection of comics, with early access opening in October 2025. Backed by a growing network of over 50 production houses, OTT platforms, and audio-story platforms, and driven by a hybrid team of storytellers, engineers, and visionaries, Mugafi is all set to create the next generation of immersive storytelling experiences that transcend borders and inspire audiences worldwide.