Naagin, founded in 2019 by Arjun Rastogi, Mikhel Rajani, and Kshitij Neelakantan, is amongst the fastest-growing Indian food brands, dedicated to reimagining hot sauces and condiments with authentic Indian flavours. Rooted in the belief that India’s diverse chillies and culinary heritage deserve global recognition, the company offers a range of products including their signature hot sauce range, modern-day pantry essentials, unique spice essentials and cooking sauces. With a strong focus on quality, Naagin sources premium, ethically grown ingredients directly from farmers, ensuring fair compensation and sustainable practices.

Headquartered in India, the brand has expanded its presence across seven countries, catering to a growing base of local and international customers through e-commerce platforms, modern retail channels and the next generation of restaurants and specialty food outlets, positioning itself as a distinctive Indian brand bringing homegrown flavours to global tables.

By 2023, the company had raised over USD 1 million in seed funding from Eight Innovate Fund- I (8i Ventures), actor-investor Abhishek Bachchan, and other HNIs to strengthen its presence across online and offline channels nationwide.

Within a year, Naagin expanded internationally, partnering with Walmart in Canada in 2023 to sell its products in more than 125 Walmart stores and online via the official Walmart website. In 2024, the company was recognized as a Select 200 company at Forbes India-DGEMS 2024 for its global business potential, gaining exposure to international investors and opening doors to strategic capital while reinforcing its credibility within the global ‘eXtrepreneur’ community.

Building on this momentum, Naagin secured over USD 2.1 million in fresh funding in May 2025 led by 360 ONE Asset Management (formerly IIFL Wealth). The company is poised for another milestone when KFC India confirmed Naagin’s signature hot sauce flavours would be introduced across 1,100 outlets, a major first-of-its-kind development in the Indian food industry.

Today, Naagin’s product portfolio is present in over 700 premium retail stores, available online nationwide, available internationally through Amazon, Walmart and Carrefour amongst others, strengthening its position as a global brand.

At the core of Naagin’s growth is a strong commitment to sustainability and ethical sourcing. The company has adopted a plastic-neutral model, targeting a 30% reduction in waste and expanded recycling plans by 2026. Its ‘Soil to Sauce’ initiative ensures fair pricing, traceability, and waste reduction while uplifting local chilli farmers and their communities. By combining innovation, international reach, and responsible practices, Naagin aims to redefine what an Indian food brand can achieve at a global level.