Redcliffe Hygiene was founded in April 2017 and subsequently introduced one of its personal hygiene essentials under the brand name Pee Safe. The genesis of this came from the Cofounder, Srijana Bagaria’s own experience prompting the creation of the company’s bestselling product. Over the past seven years, this FMCG brand has diversified into various personal hygiene categories, specifically targeting women of all ages, establishing itself as one of the leaders in several sub-categories within the market. Apart from selling its products, Pee Safe emphasizes bridging the educational gap that exists regarding personal hygiene by raising awareness about basic hygiene practices and environmental concerns

The company, distinguished by its comprehensive range of products, was recognized as a leading solution in the personal hygiene sector, making it one of the first brands to offer an entire range of personal hygiene products including products that are biodegradable, reusable,and transportable. Pee Safe was also awarded the Amazon Best Brand of the Year 2020 for its remarkable achievements on Amazon India in the presence of Mr. Jeff Bezos.

Currently, Pee Safe’s products are available in approximately 25,000 retail counters, across more than 100 cities in India with a goal of expanding to 50,000 stores within the next two and a half years. The brand also exports its offerings to 23 countries and maintains a presence on all major e-commerce platforms in India, in addition to its own online sales channels. The company has successfully served over 10 million customers and positively impacted the lives of more than 2,50,000 individuals from underprivileged backgrounds through various awareness initiatives.

Financially, the company has experienced significant growth, with sales increasing by over 50% during the financial year 2023-24, surpassing the USD 10 million revenue milestone. This growth has solidified Pee Safe’s position as a market leader, capturing a substantial share of the market. The brand has received recognition for its innovative solutions and effective products by Forbes India and D Globalist in DGEMS 2023 as a Select 200 company with global business potential.

Being one of the early brands to introduce such innovative personal hygiene products, the company has successfully expanded its reach into international markets, including Bhutan, Nepal, USA, UAE, Uganda, Africa, Qatar, Bangladesh, Sri Lanka, Europe, and the United Kingdom.

Looking ahead, the company aims to grow with a vision to become the largest feminine hygiene brand. With its strong focus on health and wellness, Pee Safe has the potential to significantly transform the personal care sector