Founded in 2013, Plum, the Indian skincare brand that celebrates the chemistry in life, has emerged as one of the country’s most successful and admired beauty brands with its science- led, 100% vegan, and cruelty-free approach to skincare, haircare and body care. With a distinctive approach to crafting experiences with chemistry & with heart, Plum has redefined the industry by fusing research-backed actives with choicest botanical ingredients, creating high-performance products that resonate deeply with modern, conscious consumers. Backed by a strong leadership team and purpose-driven investors, Plum operates on a solid foundation of people, planet, and profit-sharing, ensuring long-term value creation for all stakeholders.

The company’s journey of innovation and growth received a major boost with a Series A funding in 2018. Building on this momentum, it further raised Series B funding in 2020, led by Faering Capital, with participation from Trifecta Capital and Unilever Ventures. In 2022, the company reached a major milestone by raising fresh capital in a round led by A91 Partners, with participation from Unilever Ventures and Faering Capital, valuing the company at a significant mark. This funding marked a strategic turning point for Plum, fuelling the expansion of its omni-channel presence, diversification into categories beyond skincare, and entry into international markets.

The funding rounds have fuelled the brand's R&D investment and supported the expansion of its sourcing and distribution network. As a result, Plum delivered a 50% CAGR over 7 years, consistently compounding growth and impact.

Throughout 2024, Plum focused heavily on product innovation and inclusivity, introducing new lines that catered to a broader and more diverse audience. This commitment was reinforced when it was recognized as one of the Select 200 companies with global business potential at DGEMS 2024. This recognition offered Plum a platform to amplify its story and inspired bold collaborations and strategic learnings from global leaders.

With a growing community of over 25 million loyal customers, a diverse portfolio of over 200+ SKUs, and a growing international footprint in over 15 countries, Plum is setting new benchmarks in the skincare industry. Looking ahead, the company envisions driving continuous innovation and purposeful growth, powered by the right chemistry. With a steadfast commitment to sustainability, it strives to put India on the global map as a pioneer in next-generation skincare.