“We are passionate about your sleep,” is more than just a motto for The Sleep Company— it's their driving force. Established in 2019, by Priyanka Salot and Harshil Salot, The Sleep Company develops one of the world’s most comfortable sleep products by leveraging innovation and science to alleviate the stresses of modern life. At its core, the company aims to pioneer the comfort technology industry, transforming the landscape of sleeping and seating solutions. Back in the day, the 1960’s foam mattresses were very popular and up until 2019 it was believed to be the best there is for all the issues. While half the people thought soft mattresses would be the fix, other half thought they needed hard mattresses. After extensive research, it was found that a mattress needs to be a blend of two, firm and soft. Based on this research, the company developed SmartGRID, soft enough to provide relief on the curvatures of the body and firm for the back and flatter areas. SmartGRID is the best innovation and is state-of-the-art technology in the sleep tech industry. Initially focused on a digital-centric model, The Sleep Company has evolved into a robust omnichannel brand, distinguishing itself as one of the youngest D2C brands in India to successfully implement such a strategy. The Sleep Company has developed groundbreaking comfort technology in collaboration with a Defence Research and Development Organisation (DRDO) scientist, making it Asia’s exclusive provider of this revolutionary technology. The company has made significant strides in establishing a presence in international markets, particularly in Japan and the UK.

Recognized by Forbes India DGEMS 2023 in November, post the recognition The Sleep Company went on to raise USD 21.9 million in a Series-C funding round from existing investors, Premji Invest and Fireside Ventures. By March 2024, the company reported a remarkable growth in ARR, exceeding USD 53.5 million, a significant leap from USD 7.1 million in November 2021. With the support of its dedicated R&D team, committed to diversifying its product range, the company has successfully launched over 85 stores across more than 25 cities, with plans to expand to over 150 stores nationwide by the end of 2024.

The global market presents a diverse audience with varying requirements, and The Sleep Company’s technology is well-positioned to meet these demands effectively. The success achieved in the domestic market serves as a catalyst for the company’s aspiration to lead comfort technology innovation on a global scale. The company also diversified their product offering by expanding onto comfort tech with a new brand for chairs – ErgoSmart chairs and recliner sofas.

Looking ahead, The Sleep Company plans to expand its product offerings and geographical reach to share its innovative solutions with a global audience, they are also planning to launch AI integrated products in their future roadmap. With a strong international presence in countries like the UK and Japan, the company is now exploring opportunities for expansion into European markets and aims to establish strategic partnerships. The company’s dedication to pioneering the sleep technology landscape, backed by a proven track record of exceptional customer satisfaction, continues to solidify its position as a true trailblazer in the industry.