Founded in 2016 by Shameek Ghosh, Madhava Venkatesh, Saravanan Parisutham and Hrishikesh Rajan with a mission to empower companies with the data to know, prove, and improve the impact of their value chains, TrusTrace has emerged as one of the global leaders in supply chain traceability. Today, it empowers some of the world’s largest fashion and retail brands, including adidas and HUGO BOSS, to manage compliance, ESG risk, and sustainability at scale — covering more than USD 250 billion in brand revenues and spanning millions of purchase orders across 100,000 suppliers in over 80 countries. With a global presence and offices across India, Sweden, France, and the US, TrusTrace exemplifies the new wave of impact-tech innovation, designed to address pressing global challenges through transparency, accountability, and resilience.

The journey of the company has been marked by continuous innovation and industry recognition. In 2021, it closed a USD 6 million Series A investment round led by Industrifonden and Fairpoint Capital, with support from BackingMinds and Fashion for Good, to accelerate its vision of creating more sustainable and transparent supply chains. Building on this momentum, in 2024, TrusTrace announced a USD 24 million growth investment led by Circularity Capital, a specialist investor in circular economy businesses, alongside existing investors Industrifonden and Fairpoint Capital.

To expand its reach and enrich its platform, TrusTrace has built an ecosystem of partners that strengthen network, product, and supplier data — from certifications and audits to satellite monitoring of land plots. This commitment to robust data has reinforced the company’s position as a trusted enabler of global-scale traceability. TrusTrace is recognized by the World Economic Forum as a Top Innovator supporting the UN Sustainable Development Goals, and in 2024, it was recognized as a Select 200 company with global business potential at Forbes India–DGEMS.

Driving thought leadership and technological advancement, TrusTrace launched its AI-Powered Supply Chain Data Hub in May 2025, revolutionizing access to data for managing risk, compliance, and impact. In June 2025, it released its fourth Industry Playbook, offering a framework to streamline data collection, strengthen regulatory compliance, and de-risk global value chains. Most recently, in September 2025, the company announced a strategic partnership with ASOS, the global fashion platform, to enhance transparency, resilience, and compliance across its worldwide supply chain. Looking ahead, TrusTrace remains steadfast in its vision of building a future where all value chains are traceable, circular, and fair.