Yu Foods stands out as a leading packaged food brand offering a diverse range of instant food and beverage products made exclusively from 100% natural ingredients, with zero preservatives or artificial additives. The company utilizes advanced food science technologies to develop its products at ambient temperature through innovative processes, ensuring an extended shelf life. Incorporated in 2021, the company aims to create packaged foods that closely resemble freshly prepared meals while maximizing nutritional value. This objective was achieved through the application of cutting- edge food science technology, a method also used by NASA, which served as a significant inspiration to the company's founders, Bharat Bhalla and Varun Kapur.

Yu Foods' dedicated team of food technologists is transforming the packaged food landscape. All products are prepared in a 24,000 sq. ft. integrated facility and rigorously tested in its in-house R&D lab. Adopting an omni-channel sales strategy, the company ensures its products are accessible through offline retail stores, various e-commerce and quick-commerce platforms, as well as alternative channels such as airlines (including FLYNAS and FlyaDeal in the Middle East) and export markets.

Remarkably, Yu Foods has achieved profitability within its first two years of operation, a notable accomplishment for a new direct-to-consumer (D2C) brand. Since the recognition from Forbes India and D Globalist in DGEMS 2023 as Select 200 company for global business potential, Yu Foods has successfully expanded its market presence to five international regions, including South Africa, Saudi Arabia, the UAE, Australia, and Singapore. Additionally, Yu Foods retails its products in the USA via Amazon and Walmart Marketplace and is actively engaging with local retailers in other international markets to further enhance its global footprint.

The company successfully raised USD 2.38 million in a follow-on Series-A funding round (early 2024). This round was led by prominent investors, including Ashish Kacholia and the Asian Paints Promoter Group, which includes Manish Choksi and Varun Vakil. Since this funding round, Yu Foods has grown exponentially, establishing itself in the Indian market while opening up several export markets like South Africa. The company now has a successful offline presence in more than 6,500 stores while also selling online through various channels.

With a commitment to culinary innovation, Yu Foods is positioned to become a preferred brand in the packaged food sector, having launched several first-to-market products. From its inception, the company has focused on developing offerings that cater to a global audience and intends to continue innovating for diverse consumer bases in the future.